James Humes once said “Every time you speak, you are auditioning for leadership.”(Humes, 2013) The quality of how we communicate speaks volumes about us as leaders. When leaders are unable to communicate effectively, organizations flail in their attempt to succeed like a fish on the beach. Leaders must understand the importance of verbal and nonverbal communication, as well as the effect of written communication and its effect on others. Communication can either increase or decrease the energy of a group, a team, or the entire organization. How we communicate oft times carries a far greater weight then what we communicate.
Good leaders are good thought communicators. Great leaders are able to deliver messages that consistently achieve the desired outcomes. To do this well requires thought and planning. When leaders communicate without intent and thought, it is nothing more than a blurt. Done too often and the stakeholders will begin to tune you out and the effectiveness of the leader is greatly diminished. The success of the organization will soon follow suit.
The way we communicate as leaders drives the direction and outcomes of our business. In essence, a leaders communication is a subset of the overall subject of business communication. What we communicate as leaders communicates what the organization is about. It creates the culture and the heartbeat of the organization. Communication speaks about our organizational culture. When communication is absent the culture lacks clarity. When communication is punitive culture becomes fearful. When communication is “How can I help you succeed?” organizations soar.
Thompson, G. (2013). Three conversations. Leadership Excellence, 30(5), 14. Retrieved from http://search.proquest.com/docview/1368093529?accountid=32521